When businesses use the WhatsApp Business API, message templates must be pre-approved by Meta to ensure compliance with WhatsApp policies and aim to maintain a high-quality user experience. Template rejections can be frustrating and consume both time and effort, so understanding the common reasons for rejection is crucial to avoid

The WhatsApp Coexistence feature can be a real game changer, adding great flexibility, seamless transition, and hybrid interoperability and cost advantages for teams.