Amy Baker

Most WhatsApp drip campaign advice is email logic with the platform swapped. This guide covers what actually changes — the 24-hour session window, template categories, approval latency, Quality Rating risk — plus when NOT to use a drip sequence, real costs, and honest drawbacks.

Retention costs far less than acquisition, and WhatsApp's open rates make it a strong win-back channel — if you segment properly. This guide covers defining inactivity, five campaign types with templates, timing, incentive design, and the metrics that prove a campaign actually worked.