Chakra CaseStudy: How an Online Coaching Business Boosted Course Registration by 35% Using WhatsApp API solution
A leading Online Coaching company boosted its course registrations by 35% using the Chakra WhatsApp Business API solution. With assisted support, the solution was customized and implemented within 5 days (WhatsApp API registration, Training, Chatbot, Campaigns, Website Chat Widget).
Key Highlights
Business Challenge:
- Highly manual engagement for lead qualification, Follow-ups, and information sharing on calls
- Increased Funnel drop-off due to resource crunch
Solution-Chakra WhatsApp API Solution
- Comprehensive WhatsApp API Solution implemented in 2 days
- A live WhatsApp Chat Widget was added to the Website
- Chatbot flows for Lead Qualification Automation
- Automated messaging for Cold Lead Reactivation
- Live WhatsApp Chat:
- Chakra WhatsApp Chat Widget on the Website
- Predefined custom message in click-to-chat
- 45% more visitors started Chat on WhatsApp vis-a-vis Website Chat
- Continuous personalized engagement on WhatsApp compared to Website chat
2. Digital Assistant Chatbot for Instant Lead Qualification
- Multiple Chatbot Flows for Custom Use Cases
- Inbound and Outbound Lead Qualification
- Automated Capture of responses
- 2x quicker lead qualification on WhatsApp
3. Automated messaging for Cold Lead Reactivation
- Unqualified Leads older than 15 Days get an automated WhatsApp Message
- Option to update detailed form using Chatbot
- 15% lower funnel drops-offs
