A robust opt-out management on WhatsApp is critical for businesses using the WhatsApp Business Platform. This helps manage customer preferences, building trust, maintainting a healthy account quality rating and also complying with local regulations

The Green tick (now blue tick) is a verification feature by WhatsApp for its WhatsApp Business Platform users to add legitimacy to the business account, adding trust, credibility, and preventing brand or account impersonation.

WhatsApp Business Platform is updating the message template category guidelines from July 1, 2025. This article intends to help users with all the relevant details about the upcoming update.

New updates in WhatsApp Business Platform API pricing from July 2025. Switching to per-message pricing, conversation pricing will be redacted, volume tier pricing for Etility and Authentication categories and more.

AI is going to change the conversation businesses have with customers on WhatsApp. From automated order updates, product recommendations, FAQ replies, and more, the speed, accuracy, and human-free operations will transform sales, support, mand arketing functions

Strictly following WhatsApp's Business Platform policy is essential to maintaining a healthy business account and avoiding any restrictions or blocking of your business number.

WhatsApp Cloud API and WhatsApp Business API differ in hosting, cost, handling, and setup. While Business API relies on third-party solution providers, Cloud API is directly hosted by Meta, offering a more cost-effective option. Explore the key differences to help you choose the right solution

WhatsApp Flows is a new feature from the house of WhatsApp Business API enabling businesses to create chat experiences simplifying form fills for users utilizing interactive features within WhatsApp Chat.

New users of WhatsApp Business API commonly face errors during the embedded signup flow during Facebook Business, WhatsApp Business, or Phone setup or verification. We aggregated the commonly known issues and their resolution steps

Discover the types of messages in WhatsApp Business API! From text, images, and videos to interactive templates and quick replies, learn how to use each format to boost customer engagement and streamline communication for your business.

Compilation of key terms, features, and other tools and capabilities as part of the complex WhatsApp Business API ecosystem for simplified understanding for potential users.

WhatsApp Business App users can register for the Cloud API using their business app account and operate both accounts together.

Master the WhatsApp Business API pricing to optimize your costs and boost engagement. Unlock its full potential for your business growth using some of the best practices.

WhatsApp API error codes identify issues like template issues, rate limits, authentication failures, and policy violations. WhatsApp Business API users need to troubleshoot issues using the relevant error codes.

Setting up WhatsApp API is simple: business details, Facebook business, phone number, etc. Use a solution provider like Chakra to seamlessly register for a business API account